Who will Records buy one for? "I think my Mom is due for one. If you have ever been to a cafe or coffee shop, you know the drink menu is often overwhelming. Some limited-edition Starbucks cards have sold on eBay for thousands of dollars, says Records. Nor has Starbucks.įor collectors, it could be huge. This infographic nicely illustrates statistics about the coffee shop chain that took the world by storm: Starbucks. "We've never sold anything like this," he says. On Thursday, Starbucks members will have first access to the card on 's website before it's available to all on Friday, Goldberger says. Its appeal is exclusivity, says Jason Goldberger, executive vice president at, "When you're waiting in line at Starbucks, the next person in line won't have it." "I won't be at all surprised to see other retailers follow," says National Retail Federation vice president of operations Daniel Butler. The costly gift card follows another recent, pricey rollout: a limited brew coffee sold in 46 Starbucks stores, which fetches $7 for a 16-ounce cup. The move by Starbucks blends two growing trends: consumer love of gift cards and upper-end exclusivity. "It's all about status, and to tell you the truth, I don't know if I'd want to be seen with one of these." "This is a card for the 1%," says cultural anthropologist Robbie Blinkoff. On August 1, average hourly pay at Starbucks will be nearly 17/hour nationally. store partners, while recognizing and rewarding tenure. store partners to a 15/hour floor this summer, effective August 1, and also adding incremental increases that will apply to all U.S. "Some stores will never even see this card," boasts Ryan Records, vice president of card and payments at Starbucks.īut not everyone is impressed. As previously announced, Starbucks is moving all U.S. The card comes with gold-level Starbucks card membership benefits, such as gifts and freebie refills on brewed coffee and tea. They'll only be sold via the luxury goods website,. But you can't buy them at any Starbucks store.
Each specially etched card, loaded with $400, costs $50 to make, which Starbucks says explains the $450 price tag.
The Starbucks Metal Card isn't made of plastic, but steel. Just in time for the holidays, the trend-setting coffee behemoth on Wednesday will be at the forefront of what could be yet another cultural hot button: the super premium gift card. Starbucks lovers, don't choke on your latte.
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